Friday movie roundup - May 4
Thursday, May 3rd, 2007The first weekend of Summer Blockbuster Season traditionally has one gigantic film, and one smaller film that is sacrificed to the box-office gods as “counter-programming.” As this year’s season begins, it is of course “Spider-Man 3″ that is the 800-pound gorilla, while “Lucky You,” a rather bad gambling drama is offered up as something you can see if all the showings of “Spider-Man 3″ are sold out.
“Spider-Man 3″ has already set a new record, by the way, by opening in 4,252 theaters. Considering many of those theaters will be showing it on two or more screens, the actual number of screens is something like 8,000 — 1 in 5 of all the movie screens in America.
Sony Pictures demonstrated an unusual strategy
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