A truly indecent ‘Proposal’
While walking through Union Square in New York on Saturday, I passed a man handing out fliers for a preview screening of the upcoming Sandra Bullock/Ryan Reynolds romantic comedy “The Proposal.” Here is what the flier says, with italics, bold, and underlining reproduced accordingly.
SPECIAL ADVANCE SCREENING
“THE PROPOSAL”THE PROPOSAL is an all-new fun-filled comedy starring Sandra Bullock and Ryan Reynolds.
Margaret, a powerful female executive (played by Bullock), oversees a glamorous New York City publishing firm — while Andrew, her under-appreciated, stressed-out male assistant (played by Reynolds) dreams of getting promoted. But the tables get quickly turned when Margaret stunningly learns that she faces deportation back to her native Canada. Faced with no other way to stay in the country, Margaret is forced to marry her assistant Andrew! Now with the upper-hand, Andrew goes along with the sham marriage and takes Margaret to rugged Alaska to meet his quirky family. But as the mismatched couple bicker up North — they just might be able to find love where they least expected it.
Featuring hilarious comedy and charming romance, THE PROPOSAL also stars Craig T. Nelson, Mary Steenburgen, Malin Akerman, Betty White, and is from Anne Fletcher, the director of 27 Dresses and Step Up.
This invitation will admit you and one guest.
Both you and your guest must be ages 16 to 54. There will be no admission charge.DATE: Monday, April 27, 2009
TIME: 12:00 PM noon Start Time. Please arrive early as seating is available on a “first come, first served” basis and no one will be admitted once the movie begins.
PLACE: Regal E-Walk Stadium 13 Theatres
247 West 42nd Street (between 7th and 8th Avenues)
New York, NY 10036
Note that they only want people between the ages of 16 and 54, and the screening is at noon on a Monday. This means they want an audience full of people who are of working age but do not have jobs.
They also want people who would actually find the film appealing based on the plot description on the flier. Let’s read it again!
Margaret, a powerful female executive (played by Bullock), oversees a glamorous New York City publishing firm — while Andrew, her under-appreciated, stressed-out male assistant (played by Reynolds) dreams of getting promoted.
Good thing they pointed out that “Margaret” and “Andrew” are female and male names, respectively.
But the tables get quickly turned when Margaret stunningly learns that she faces deportation back to her native Canada.
I suspect the task of writing this blurb fell to an intern and arrived in Mad Lib form, and “quickly” and “stunningly” were simply the first two adverbs the intern thought of.
Faced with no other way to stay in the country, Margaret is forced to marry her assistant Andrew!
The exclamation point sells it. I wasn’t sure the film was going to be hilariously wacky until then.
Now with the upper-hand, Andrew goes along with the sham marriage and takes Margaret to rugged Alaska to meet his quirky family.
Again with the Mad Libs. He takes Margaret to [horny] Alaska to meet his [purple] family.
But as the mismatched couple bicker up North — they just might be able to find love where they least expected it.
If they really didn’t expect to find love, then neither of them has ever seen a Sandra Bullock movie.
“The Proposal”! In theaters June 19!

April 28th, 2009 at 7:56 am
What happens in Juneau, stays in Juneau.
…I can’t wait to go back to (horny) Alaska!
April 28th, 2009 at 8:58 am
I wish you would stop making fun of Sarah Palin like that.
April 28th, 2009 at 10:58 am
I don’t know why you’re so down on this movie. It’s clearly fun-filled, with hilarious comedy and charming romance. It says so right on the flyer. Oh, if only I was unemployed, I could go see this movie for free. Maybe I’ll skip work to go.
April 28th, 2009 at 12:45 pm
B, if you’ll read what Eric wrote, he actually never addresses the movie once. He is talking about a flier which advertises a movie. If you are just (hornily) faking ignorance and trying to be funny/sarcastic, then ignore this comment.
April 28th, 2009 at 1:27 pm
The Proposal: because 55-year-olds have lost the ability to watch movies through tragic, mass blindings at the hands of (noble) studio executives.
April 28th, 2009 at 8:37 pm
Me love Alaska long time.
April 29th, 2009 at 1:29 am
Where I work we get fliers to public screenings all the time from various film agency publicists. Usually the people who get them are *ahem* elderly. They come in every week, right as we open, like clockwork and demand the “free movie tickets.” It doesn’t matter what the movie is. They just like free stuff. Every time I’ve ever attended one of these free screenings myself, it’s packed to the rafters with those over 54.
So, not to be ageist or anything, but maybe the publicits for this movie simply want to actually have their free publicity screening hit their target demographic. Maybe just a thought.
April 29th, 2009 at 7:36 am
Are they allowed to call it “all-new” considering they ripped off every sit-com and rom-com cliche in the book?
April 29th, 2009 at 10:24 am
I am now going to add (funny) (unnecesary) adjectived to everything I write. It is (comedy) gold!
May 7th, 2009 at 4:27 pm
When I first heard of this movie (glanced at the poster), I honestly thought they were doing a remake of Indecent proposal.
Which really made my head spin when I discovered disney was producing it.