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	<title>Comments on: Freaking out about the new FTC rules</title>
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	<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/</link>
	<description>Eric D. Snider's blog.</description>
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		<title>By: Marc</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203968</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Wed, 07 Oct 2009 15:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203968</guid>
		<description>:No doubt many such writers do a fine job of keeping their feelings about the movies separate from the perks they receive from the studios.&quot;

Somewhere on the internet, Harry Knowles is crying.</description>
		<content:encoded><![CDATA[<p>:No doubt many such writers do a fine job of keeping their feelings about the movies separate from the perks they receive from the studios.&#8221;</p>
<p>Somewhere on the internet, Harry Knowles is crying.</p>
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		<title>By: sb2</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203955</link>
		<dc:creator>sb2</dc:creator>
		<pubDate>Wed, 07 Oct 2009 04:47:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203955</guid>
		<description>I predict that the entire mommy blogging enterprise will collapse in the wake of these rules. &quot;Giveaways&quot; bah! humbug.</description>
		<content:encoded><![CDATA[<p>I predict that the entire mommy blogging enterprise will collapse in the wake of these rules. &#8220;Giveaways&#8221; bah! humbug.</p>
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		<title>By: SDR</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203948</link>
		<dc:creator>SDR</dc:creator>
		<pubDate>Tue, 06 Oct 2009 23:52:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203948</guid>
		<description>I agree that the right thing to do is disclose fully any connections one might have. I worry a little about this being rule making by the FTC with the force of law rather than application of fraud and/or payola laws already on the books, but whatever.

In the meantime, I&#039;d be happy to work out a deal with you Eric to promote your site on my site ... well, email me and we can discuss the terms ... er, I mean details.</description>
		<content:encoded><![CDATA[<p>I agree that the right thing to do is disclose fully any connections one might have. I worry a little about this being rule making by the FTC with the force of law rather than application of fraud and/or payola laws already on the books, but whatever.</p>
<p>In the meantime, I&#8217;d be happy to work out a deal with you Eric to promote your site on my site &#8230; well, email me and we can discuss the terms &#8230; er, I mean details.</p>
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		<title>By: Scott</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203944</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Tue, 06 Oct 2009 22:51:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203944</guid>
		<description>Very well explained, Eric.  These rules make a lot of sense from an ethical perspective.  The internet might be &quot;new&quot; and &quot;different&quot; in some senses, but the concept of receiving a gift to help persuade the recipient to favorably discuss the matter has been around for a long time.  Informing the audience about the gift lets them know that they might have to take the review with a grain of salt.

Even better, it means that the reviewer will probably write a more objective review since he knows that his reputation is on the line.  If a blogger writes only gushing reviews about the products he receives freebies for, he will lose audience members that see him just as an advertising mouthpiece rather than a critical reviewer.

I for one look forward to Eric&#039;s review next year of Saw VII: Still Sawin&#039;! much more than the movie itself!!!</description>
		<content:encoded><![CDATA[<p>Very well explained, Eric.  These rules make a lot of sense from an ethical perspective.  The internet might be &#8220;new&#8221; and &#8220;different&#8221; in some senses, but the concept of receiving a gift to help persuade the recipient to favorably discuss the matter has been around for a long time.  Informing the audience about the gift lets them know that they might have to take the review with a grain of salt.</p>
<p>Even better, it means that the reviewer will probably write a more objective review since he knows that his reputation is on the line.  If a blogger writes only gushing reviews about the products he receives freebies for, he will lose audience members that see him just as an advertising mouthpiece rather than a critical reviewer.</p>
<p>I for one look forward to Eric&#8217;s review next year of Saw VII: Still Sawin&#8217;! much more than the movie itself!!!</p>
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		<title>By: Carina</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203943</link>
		<dc:creator>Carina</dc:creator>
		<pubDate>Tue, 06 Oct 2009 22:29:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203943</guid>
		<description>Really timely, Eric, and also interesting since you came up in a conversation I had this morning with a few of my blogging friends. 

We were discussing the new rules and it made me think of press junkets, specifically the piece you did a few years ago on becoming a junket whore.</description>
		<content:encoded><![CDATA[<p>Really timely, Eric, and also interesting since you came up in a conversation I had this morning with a few of my blogging friends. </p>
<p>We were discussing the new rules and it made me think of press junkets, specifically the piece you did a few years ago on becoming a junket whore.</p>
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		<title>By: don r. lewis</title>
		<link>http://www.ericdsnider.com/blog/2009/10/06/freaking-out-about-the-new-ftc-rules/comment-page-1/#comment-203936</link>
		<dc:creator>don r. lewis</dc:creator>
		<pubDate>Tue, 06 Oct 2009 20:32:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ericdsnider.com/blog/?p=1730#comment-203936</guid>
		<description>Nicely done, Eric and right on. As a member of the twitter attack barrage, I think my point got lost in all the hullabaloo. I just think film critics, reviewers, bloggers or whatever should disclose when they are comped to visit a film.

It absolutely has an effect on a writers bias and should be noted in the review and left for readers to decide what they make of it.</description>
		<content:encoded><![CDATA[<p>Nicely done, Eric and right on. As a member of the twitter attack barrage, I think my point got lost in all the hullabaloo. I just think film critics, reviewers, bloggers or whatever should disclose when they are comped to visit a film.</p>
<p>It absolutely has an effect on a writers bias and should be noted in the review and left for readers to decide what they make of it.</p>
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