Art Failure
Snide Remarks #440
"Art Failure"
by Eric D. Snider
Published in Salt Lake City Weekly on April 21, 2005
The Utah Symphony & Opera is in financial trouble, and though no one is pointing fingers, the fact is, it's your fault.
You see, both the symphony and the opera -- which combined in 2002 into one entity -- rely on what's called an "audience" to make money. They sell what are known as "tickets" to patrons who then sit in chairs and listen to and/or watch the performances. The company gets donations and grants, too, but they still depend on those elusive "audiences" for a large portion of their income.
Attendance has been down lately, and no one is sure why. Some say producing lesser-known 20th-century operas such as "Jenufa," which is full of music yet contains not a single hummable tune or catchy theme, and which features a woman being slashed in the face with a knife, and which isn't in one of the acceptable opera languages (French, Italian or German) but in Czech, scares audiences away. Others say advertising and promotions have not been up to par, that even conductor Keith Lockhart's appearance fully nude in Playgirl magazine failed to entice new audience members.
But I think the real problem is not the material, or the way it's promoted, but the simple fact that for the most part, PEOPLE DON'T GO TO THE SYMPHONY OR THE OPERA. Oh, sure, some do. Some even go often. But MOST people don't see more than one or two operas in their entire lives, and attend the symphony only slightly more often.
When you're trying to convince someone that a particular city is nice, it's always the artsy things you mention. "My heavens, Salt Lake is a fine city!" you'd say. "It has some great museums, and a world-class symphony!" And it's true, we have those things, but do you ever go to them? No. (Neither do I, but we're talking about you here, not me.) Instead, those things languish on the outskirts of profitability, kept alive by generous donations and by the few people who actually patronize them.
The thing is, I'm not sure we really deserve fine art anyway. Last month US&O produced Benjamin Britten's "A Midsummer Night's Dream," an opera that has the added difficulty of being based on a Shakespeare play. Not to suggest that certain Utahns are yokels who put on their Sunday-go-to-meetin' clothes and spray their hair up real high when it's time to go to the ahpruh, but there were some embarrassing specimens at the performance I attended. For example, after some reveling had taken place in the fairy-inhabited woods onstage, the man behind me remarked to his female companion, in a "whisper" loud enough for all around him to hear, "It looks like a fraternity house the morning after a party."
Now, leaving aside the idiocy of pointing out that a scene depicting the aftermath of a party looks, in fact, like the aftermath of a party, what happened to this man that made him think it was OK to talk during the opera? A blow to the head? A viral infection during infancy? Or was he just from Midvale? (I know we usually restrict our comments about hicks and yahoos to Utah County-ites, but let's face it, there are many such rubes among us even here in the bustling metropolis of Salt Lake.)
The man made other comments over the course of the show, too, and I hope he is reading this so that he will know what a jackass he is. That's assuming he even has the class to read an artsy publication such as this, which I should point out is kept alive by generous donations from readers like you.
This item has 3 comments
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Cameron says:
September 25, 2008 at 10:48 pmHoly cow! I was at that performance, and I heard that same guy! He just kept talking and talking, and kept me from enjoying the opera! Or, rather, kept me from enjoying my inner monologue that would have mocked the performance incessantly had I been able to focus.
I do have one comment that I remember (from three years ago, no less). "Interesting interpretation to give the fairies TWO queens." ZING! (My voice teacher was actually in the production, and he said that Oberon was very...ummm...light in the loafers. Like, he was openly hitting on other men in the cast, giving them unsolicited shoulder-rubs and stuff. Or maybe I just imagine that's what happened back stage.)
Seriously, though, I didn't like it because I'm very familiar with the play, and adapting it to opera felt a little too unnecessary. I can't explain what I mean by that comment, but that's how I felt as I left the theater. I was more excited to get to Trax so I could read my book than I had felt about the opera. Maybe I just don't like Britten. I don't know.
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Sarah says:
September 27, 2008 at 5:46 amYou don't like Britten's music? Surely you smoke crack, sir. :)
Also: I'd like to think somewhere out there, there's a straight countertenor, but I have yet to meet one.
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Rebecca says:
February 2, 2012 at 3:15 pmI actually usher at Capitol Theatre in Salt Lake City, home of the Utah Opera. I didn't live here during this particular production, but I did attend the recent production of Verdi's Rigoletto. Of course I can't vouch for audiences during Eric's patronage, but I have been impressed with how many people are attending our operas. Most of them have very good theatre etiquette, but there's always an exception.
And I also hope there's a straight countertenor out there. Someday we'll find him.
Copyright © Eric D. Snider.
This work may not be transmitted via the Internet, nor reproduced in any other way, without written consent from Eric D. Snider.


Notes:
I should point out that the only reason I attended the opera twice in Salt Lake City is that someone gave me tickets. In fact, one time this person not only gave me a ticket, but also dragged me there, because I didn't really want to go.
This part -- "Or was he just from Midvale? (I know we usually restrict our comments about hicks and yahoos to Utah County-ites, but let’s face it, there are many such rubes among us even here in the bustling metropolis of Salt Lake.)" -- was omitted in publication. I assume this was for space purposes, and not because City Weekly didn't want to break its policy of always ripping on Utah County-ites and never Salt Lakers. The column was 637 words and it's supposed to be 600, so I guess that would explain it.
Also, the explanatory "of time" was added in the final sentence, to clarify, I guess, that readers don't actually contribute money to City Weekly. I guess people might have really thought that otherwise, as they went off looking for the issue of Playgirl that Keith Lockhart appeared in.
This column prompted a few replies, two angry and one full of advertising. This first one (published April 28) was written by Utah Symphony and Opera's marketing director, and it sounds like he's trying to justify his department's work:
By the way, if ticket sales were up this year, that fact was not mentioned in the Salt Lake Tribune's and Deseret News' coverage of Utah Symphony & Opera. All the stories up to this point were about the decline. I suppose they had to wait until the season was over for the rise in ticket sales to be definitive. Who knows, the one by Larry, Curly and Mozart could tank, and overall sales for the year might be down again.
Then we have this one, from a man who is far angrier than he ought to be (though I suppose that is true of all angry-letter writers):
Curious as to why a man from Winnetka, Ill., was even reading Salt Lake City Weekly, let alone was so bothered by my column, I googled him. Turns out he's a violist for the Lyric Opera of Chicago -- which produced "Jenufa" in 2000. I suppose the opera companies of America have message boards and such, hence his discovery of the column.
The next week (May 5), this letter was published:
You know, I didn't say in the column that there was anything wrong with the choice of operas, or with the advertising. All I said was that those were two of the theories suggested by some people. What I ACTUALLY said that I thought was the problem was that people don't go to the opera, period, regardless of what they do or how it's marketed. So quit trying to prove how great your marketing is, or how wise your opera choices were, because I never ripped on those in the first place, OK?