Big Bad Guru Daddies
Snide Remarks #120
"Big Bad Guru Daddies"
by Eric D. Snider
Published in The Daily Herald on August 11, 2000
I'm currently facing a moral dilemma such as those that plagued Socrates, Sir Thomas More, and Marcia Brady that time when she had two dates to the big dance.
The dilemma is over a new restaurant in Provo called Guru's. It's one of a chain of semi-fast food establishments started by Utahns with the goal of serving quality fare at a reasonable price, while still maintaining an atmosphere of stifling pretentiousness.
And therein lies the quandary. The food at Guru's is great. I've eaten there three times in the last two weeks, making it second only to Wendy's in terms of how much of Eric D. Snider's money it gets. But as much as I love the food, I hate the place, which is so full of itself, it's a wonder it doesn't choke.
The first sign of pretentiousness is when you walk in the door and see a huge picture of Gandhi on the wall (Gandhi of course being well-known for his hearty appetite). Under Gandhi is a quote from Gandhi, which says something like, "Whatever you want to change about the world, start with yourself, 'cause you're not exactly perfect, either, Mr. I-Want-to-Change-the-World." (It is possible that I have projected my own sarcasm onto Mr. Gandhi, for which I apologize, although what's he going to do, beat me up?)
Then you see the menu. There are four major food categories, which are as follows, and which I am not altering in any way: "Ignite the Fire" tacos and burritos; "Stir the Soul" rice bowls; "Self-Fulfilling" pastas; and "Enlightened" salads. There are also beverages to "Quench Your Inner Thirst," as opposed, one assumes, to your outer thirst, which you quench by pouring the beverage over your body. They also have desserts -- very tasty ones, I might add -- which do not have a New Age moniker ("Enlarge Your Butt" is my suggestion).
When I first heard about the place, and how they make their employees do an hour of community service a week, and how the job applications have questions like "What are your lifetime dreams?" and "What are you passionate about?," I naturally expected the food to be vegetarian and for the place to be crawling with hairy-legged waitresses. The fact that the food is good (i.e., non-vegetarian) and the waitresses are normal (i.e., non-hairy) frustrated me. I despise pretension, which oozes through Guru's front doors out on to Center Street; yet I like the food. Do I continue supporting a restaurant that I think is too big for its britches? Or do I ignore the pompous corporate philosophy and just enjoy the tasty vittles? Furthermore, can I go on saying "vittles" when the word is actually spelled "victuals," even though no one pronounces it that way?
Actually, it's all irrelevant, because I will soon have chased Guru's out of business altogether with my own chain of non-pretentious Utah restaurants. The name of these restaurants: The Steak Center ("Where There's Never a Dry, Boring Meating!"). Each Steak Center will have one enormous dining area with basketball hoops at either end, and folding metal chairs and long tables covered in plastic tablecloths. The waiters will be 12- and 13-year-old boys wearing white shirts and their fathers' ties, and at the end of the night, the customers will be asked to help fold up the chairs and tables and vacuum the floor. The main menu items will be the Porterhouse Rockwell Steak, the Primary Rib and the Poor Wayfaring Pan of Beef (all garnished with Parsley P. Pratt), but we'll also have, when it's in season, Eliza R. Snowcrab, and a whole line of "And It Came to Pasta" (including Kraft Moroni & Cheese). Additionally, we'll have breakfast items (including Pearl of Puffed Rice and Frosted Minivans, as well as Adam-ondi-Omelettes) and "In Our Lovely Desserts" (including Fast Sundaes, Gadianton Cobbler and the sinful Laman Meringue Pie).
On the wall, a quote from Gandhi: "Mm-mmm, love that steak!"
This item has 16 comments
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Reeder says:
January 23, 2007 at 2:43 pmNearly 6 1/2 years later, my mother just forwarded me a revised copy of the last paragraph. It's got some unfunny additions to the menu, like "Lemuel ice cream" and "apple juice," but it's still making the rounds, apparently.
I sent her a link to the actual column. We'll see if she reads this. Hi Mom!
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Rose Nelson says:
January 26, 2007 at 3:17 pmWe like the Steak Center! We thought the article was very funny. We are just getting it here in Alaska. Things travel so slowly to us! LOL.
My husband asked if there was $5 for bringing our own dessert.
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Carrie says:
March 15, 2007 at 1:25 pmI just got the forwarded email, too! I thought, "I've read this somewhere before..."
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Steve says:
July 9, 2007 at 8:13 am"Poor Wayfaring Pan of Beef" will never stop being funny.
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card says:
July 9, 2007 at 2:00 pmI love the Gandhi quote at the end.
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Neil says:
July 9, 2007 at 9:41 pmPlancakes of Salivation (everybody can partake)?
Great article - I remember thinking the same thing about Guru's all those many years ago the first time I went. We must have gone at different times though - I remember the waitresses being hairy-legged-looking...
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Jim says:
September 6, 2007 at 8:51 amEric, your work has been plagiarized once again--this time by the venerable Deseret News. See http://deseretnews.com/article/1,5143,695207475,00.html.
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Purplemonkeydishwasher says:
September 6, 2007 at 10:02 amJim, I was just going to say the same thing!
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Robyn says:
September 7, 2007 at 12:15 amToday was a very stressful day. I had not read this article before, but I did tonight at 10pm and chortled the entire way through the reading of it! Thanks for making the end of my day the best part of it!
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Craigrado says:
September 7, 2007 at 3:31 pmWhere have i been??!! This is funny stuff and I am just now discovering it??! They should put a link to this column in the ward bulletin.
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O'MAllen says:
September 8, 2007 at 11:34 amMaybe Sinacism is actually a blend of cynicism and sin - meaning that not only are you jaded, but you are also going to hell. Or perhaps just being negative about sin, which I guess would make you against it.
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mommy says:
September 16, 2007 at 4:53 pmI have been to Gurus, and enjoyed the food, except I felt guilty eating in front of Ghandi. Surely someone in the decorations committe of the restaurant noticed the irony? Aren't there any well fed, service oriented, admirable peole they could have plastered on the wall?
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mjmormon says:
December 13, 2007 at 3:33 pmJust got the forward again, giving me an excuse to re-read the original and read the comments on the Des News post for the first time. Imagine the horror of those readers if "having your calling an election made sherbet" had made it into the forward...so sacrilegious, but it cracks me up every time...
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Jacob says:
March 31, 2008 at 10:19 pmSo my roomie and I are going to hell, and just checked out one of those anti/former mormon joke pages. Guess what we found?
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Andy says:
October 12, 2009 at 3:04 pmI recognized the last paragraph of this posted on a friend's facebook page. I made sure to give you credit.
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Rodney says:
November 15, 2011 at 1:51 pmI went and looked at the comments for that Deseret News article and I couldn't figure out why there were so many people from California reading the Deseret News... Don't they have their own newspaper?
Copyright © Eric D. Snider.
This work may not be transmitted via the Internet, nor reproduced in any other way, without written consent from Eric D. Snider.


Notes:
When this appeared in The Daily Herald, the "tag" at the end of the column said, "Eric D. Apple Cider can be reached at...."
For you non-Mormon folks, rest assured that all of the puns in the final portion of this column are very funny. They are explained in detail below.
Note that I employed a similar comedic device -- making well-known phrases into food items -- in my Shakespeare column. This is a leitmotif that I expect to continue using until it no longer amuses me, which probably means forever.
Several of my friends thought long and hard about possible menu options. My research assistant/consultant/fashion adviser Josh said I should do "something with Eliza R. Snow," though he could offer no more help than that. Jesse came up with "Primary rib" and "Poor Wayfaring Pan of Beef." The rest were mine.
Some of the ones not used in the column: I had "having your calling and election made sherbet"; Dan had "Samuel the Lemonade" and another very funny one that could be viewed as disrespectful and therefore won't be repeated here; Dave, who is usually pretty good at this sort of thing, could come up with nothing better than "Count Your Many Dressings" (which I like) and -- his favorite -- "Plancakes" (as in "plan of salvation," I guess). I assured him that the reason people laugh when he tells them "plancakes" is that they can't believe he's actually proud of staying up all night thinking of that.
Leif, meanwhile, insisted that any names with "ham" in them (like Abraham) could easily be made funny by applying them to the food called ham. This included Noah's son, whose name was just Ham. This is why "Snide Remarks" is not usually written by committee.
In the lead, I originally had it as Jan Brady who had two dates to the prom. Immediately after this was sent out to the e-mailing list, someone pointed out that it was actually Marcia, not Jan, and that it was just a big school dance, not the prom. This person also knew the title of the episode, which both impresses and frightens me. At any rate, as you can see, I've fixed the error. (I managed to catch it before it was published in the Daily Herald, too.)
Now, to explain the Mormon food puns:
- "Steak Center." Play on "Stake Center," the central meetinghouse/chapel for a "stake," which is something like a district or diocese in Mormon geographic terms.
- The basketball hoops, long tables, etc., etc. This refers to Mormon social events, which invariably include dinner. If held at a meetinghouse, they are usually held in the "cultural hall," which is essentially a recreational room that serves primarily as a regulation-size basketball court. (They call them "cultural halls" because they used to be built with full-service theatrical stages off to one side, too, for cultural events. Now, the stages are perfunctory and don't even have curtains or real lighting systems, and the main purpose of the cultural hall is to be a gymnasium, since playing basketball on Saturdays is far more important than producing plays or musicals.) Often, the deacons -- 12- and 13-year-old boys in the LDS Church -- are assigned to act as waiters for the dinners, and afterward, sure enough, everyone has to stay and help clean up.
- "Porterhouse Rockwell Steak." Porter Rockwell was a rough-and-tumble, shoot-'em-up early convert to the LDS Church, and he served as Joseph Smith's close friend and occasional bodyguard, and as Brigham Young's bodyguard.
- "Primary Rib." "Primary" is the name of the children's organization in the LDS Church.
- "Poor Wayfaring Pan of Beef." "A Poor Wayfaring Man of Grief" is an LDS hymn (though written by non-Mormons), noteworthy because it was sung by Joseph Smith and his fellow captives when they were in Carthage Jail, not long before they were murdered.
- "Parsley P. Pratt." Parley P. Pratt was an early LDS apostle and an active missionary and author for the church.
- "Eliza R. Snowcrab." Eliza R. Snow was the second president of the Relief Society (the church's women's organization), and helped organize the youth and children's groups. She was the sister of Lorenzo Snow, who became president of the LDS Church; she was a polygamous wife of Joseph Smith, and later of Brigham Young. A very active poet, writer and an outspoken gal all around.
- "And It Came to Pasta." "And it came to pass" is a phrase repeated often in the scriptures, but most especially in the Book of Mormon.
- "Kraft Moroni & Cheese." Moroni was the last prophet to write in the Book of Mormon.
- "Pearl of Puffed Rice." Play on the Pearl of Great Price, which is a book of LDS scripture. ("Pearl of Puffed Rice" is also an old Garrens Comedy Troupe joke, by the way, from a sketch about a breakfast cereal called "Every Fiber of My Being," which is another joke altogether.)
- "Frosted Minivans." Mormons tend to drive minivans 'cause of their large families.
- "Adam-Ondi-Omelettes." Adam-ondi-Ahman is, according to LDS scripture, the name of the place where Adam lived after being cast out of the garden. It gets deeper than that, but that's good enough.
- "In Our Lovely Desserts." Play on "In Our Lovely Deseret," a children's hymn written by the aforementioned Eliza R. Snow and put to the tune of the Christian song "Jesus Loves the Little Children" (bet even you Mormons didn't know that), which in turn was based on a Civil War song about a captured Union soldier ("Tramp, tramp, tramp, the boys are marching!"). "Deseret" was a colloquial name for wherever the Saints were gathered, back in the old days. "In Our Lovely Deseret" was just a children's song until 1985, when it was placed in the revised LDS hymnal.
- "Fast Sundaes." The first Sunday of every month is designated "fast Sunday," a day when the church as a whole fasts (that is, goes without food for spiritual purposes).
- "Gadianton Cobbler." The Gadianton Robbers were a band of malicious thieves and murderers in the Book of Mormon. (Whenever the Garrens did a song parody, we would introduce ourselves as "the Gadianton Rockers," by the way.)
- "Laman Meringue Pie." The first joke I thought of for this column. Laman is the first "villain" in the Book of Mormon, the rebellious, occasionally murderous (though ultimately rather cowardly) brother of the righteous Nephi.
And the others listed as "almost-used": "having your calling and election made sherbet/sure" has to do with salvation, and it's kinda deep; "Samuel the Lemonade/Lamanite" was one of those notable exceptions of righteous Lamanites; "Count Your Many Dressings/Blessings" is a popular LDS hymn.
About a week after this was printed, we received the following angry letter. I had thought that if anything, my frivolous use of Mormon terminology would upset someone, but no. It was my dissing of Guru's that angered this particular letter-writer. As always, the original spelling and punctuation are preserved.
We in the newspaper business love the complaint that newspapers focus too much on "bad news," and don't report enough good news. From time to time, newspapers have popped up that vowed to focus on good news. Invariably, they have gone belly-up within months. And when we do run happy, fluffy, human-interest stories on the front page, we get this complaint: "Wasn't there any REAL news to report today? If I wanted fluff, I'd read the National Enquirer!" So either way, people complain. I say, focus on the GOOD things you read in the newspaper; quit complaining so much about the bad things.
It didn't quite reach the proportions of the "Titanic" column, but this column -- or at least the chunk with my Mormon restaurant pun names -- got e-mailed around quite a bit for a couple years after it was published. The Mormons like their funny forwarded e-mails as much as any other culture.
On Sept. 5, 2007, the Deseret Morning News reprinted the Mormon-themed part of the column after a reader submitted it for their online "Mormon Lite" feature. What happened next, with a link to the Des News' version, is chronicled here.