Eric D. Snider

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Great moments in publicist hyperbole: ‘Chapter 27′

I got an e-mail containing a press release from Peace Arch Entertainment, who is currently distributing “Chapter 27,” the film about the guy who shot John Lennon. You might know it as the movie where Jared Leto got really fat. The headline on the press release reads:

“PEACE ARCH ENTERTAINMENT EXPANDS RELEASE OF CRITICALLY ACCLAIMED ‘CHAPTER 27′”

Can you spot the funny part? That’s right: “critically acclaimed.” At the moment, Rotten Tomatoes has the film at 20%, with 24 negative reviews and only 6 positive. (It’ll be 25 negative as soon as I get around to posting mine.) The average score is 4 out of 10 — which means those who didn’t like it REALLY didn’t like it. Even champion quoted whore Pete Hammond panned it, and he gives out negative reviews about as often as Paula Abdul.

So how, exactly, is Chapter 27 “critically acclaimed”? I guess it did get acclaim from six people, and those people are critics, so technically the description is accurate. But come on, publicists. You’re not foolin’ anyone.

3 Responses to “Great moments in publicist hyperbole: ‘Chapter 27′”

  1. Phil Cardenas Says:

    They might be referring to the fact that Michael Phillips and Richard Roeper gave it glowing reviews and they seem to be the most prominent critics in the U. S. right now. You’re right Eric, I don’t feel the need to see a chubby, brooding Leto killing an icon. I prefer my Leto to be smack-filled and emaciated, like every other movie he’s in.

  2. Steve Says:

    I thought that the funny part of the headline was the word “Expands”, as it immediately follows the line about Jared Leto.

  3. Jenn Says:

    I’ve still never figured out what it is about Jared Leto that makes him all that……I didn’t like him when he was Jordan Catalano, & everything he’s done since then. In my head Jared Leto & Lindsay Lohan is a mashup of epic proportions.

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