Eric D. Snider

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Archive for October 6th, 2009

Wide range of opinions on COUP…

Tuesday, October 6th, 2009

Wide range of opinions on COUPLES RETREAT just among myself and the two critics next to me: hated it, liked it, and meh. I’m meh.

Future governor Adrien Brody t…

Tuesday, October 6th, 2009

Future governor Adrien Brody to star in PREDATOR remake. http://bit.ly/86Kut

Lady just entered restaurant a…

Tuesday, October 6th, 2009

Lady just entered restaurant across the street with an adult black Lab on a leash. I love dogs, but leave your &*@&! dog outside.

You may not have seen BLACK DY…

Tuesday, October 6th, 2009

You may not have seen BLACK DYNAMITE yet, but dig the soundboard in the meantime: http://bit.ly/1HLW1V (via @rejects)

I have exactly 1337 followers!…

Tuesday, October 6th, 2009

I have exactly 1337 followers! Is that number still nerdy-cool? Do we still do that? I’m so behind.

@williambgoss I would be glad …

Tuesday, October 6th, 2009

@williambgoss I would be glad to support PARANORMAL ACTIVITY if Paramount would just invite me on the junket.

Eric’s Bad Movies this week is…

Tuesday, October 6th, 2009

Eric’s Bad Movies this week is from 1987. It’s the 7th film I’ve done from that year. 1997 also has 7 entries so far. Both years: very bad.

Movie bloggers concerned about…

Tuesday, October 6th, 2009

Movie bloggers concerned about the FTC’s new rules: chillax. http://bit.ly/JOxlO

Freaking out about the new FTC rules

Tuesday, October 6th, 2009

The Twitters were twitting fervently Monday in response to the Federal Trade Commission’s new guidelines requiring online writers to disclose when they have received freebies in exchange for reviewing a product. But much of the uproar and indignation expressed by bloggers was unfounded, demonstrating a misunderstanding not just of the FTC’s new guidelines but of the underlying ethical principles, too.

Here is the relevant portion of the FTC’s press release on these new guidelines, which take effect Dec. 1:

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers — connections that consumers would not expect — must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.

That’s from the press release about the guidelines. You can read the actual guidelines in PDF format here. On page 75, at section 255.5, “Disclosure of material connections,” is this:

Continue reading…

RT @RandyTayler If some guy sa…

Tuesday, October 6th, 2009

RT @RandyTayler If some guy said he was going to saw a woman in half, I doubt I would just sit there and hope it was “all part of the show.”

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