Excel Entertainment suddenly really proud of the movie it dumped onto DVD

Just got a press release from Excel Entertainment regarding the film “Stalking Santa.” It says:


Stalking Santa trailer was posted on YouTube just two days ago …. We were at 300,000 viewers this morning and now a few hours later we are almost at half a million viewers(475,104) and going up.

Alot of Hollywood movie trailers on YouTube have only hit that mark and we believe we will pass half a million soon. “The Golden Compose” trailer with all its hype only hit just over 500,000. So move over Hollywood and make room for Independent filmmakers

News Updates 12/18 As of Today we at 750,00 viewers

Current YouTube viewing polls:
#1 – Most Viewed (Today)
#1 – Most Viewed (Today) -Comedy
#1 – Most Viewed (This Week) – Comedy
#12 – Most Viewed (This Week)

“So move over, Hollywood, and make room for independent filmmakers — independent filmmakers who will sell their films to Excel Entertainment after receiving promises of a solid theatrical campaign, only to have Excel chicken out and send the film straight to DVD after all!”

As for the “Stalking Santa” trailer getting over 750,000 (or 750,00) views on YouTube, that’s fantastic. I hope it helps sell DVDs. As for that being more impressive than “The Golden Compass” (or, possibly, “Compose”) getting 500,000 views, that’s a bit unfair. The trailer for “Compass” may have only gotten half a million hits on YouTube, but it was also readily available on dozens of other movie websites, where it presumably got thousands more hits; plus it was shown in theaters, which meant a lot of people didn’t need to look for it online at all. The “Stalking Santa” trailer, on the other hand, is pretty much only on YouTube. So yeah, 750,000 is phenomenal, especially for an under-the-radar indie film like this, but let’s not exaggerate things.

[YouTube link]